Karen Vermeulen

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So far Karen has created 46 entries.

A new lease of Life

With the rise of wearable tech, insurers have a wealth of opportunities waiting for them – if they recognise the fears of their consumers.
October 31st, 2017|Blog, Technical|

Internet Of Things

Internet Of Things
July 28th, 2017|Blog|

Fit for Life

Fit for Life
June 27th, 2017|Blog|

Behaviour corroborates attitude

Attitudinal data is now mainstream news, but behavioural data is the real story at the intersection of marketing, user-experience and technological integration.
June 8th, 2017|Blog, Marketing, Strategy|

Mastering the fundamentals

Mastering the fundamentals
April 25th, 2017|Blog|

Drowning in innovation

Drowning in innovation
April 12th, 2017|Blog|

Mind over matter?

In a post-truth world, a “trusted” brand is a key factor for choosing a provider and building market traction. Not a simple task however, as trust is an alchemy of rational and emotional impulses, neither one nor the other exclusively – and often both facets at once.

The human touch?

The human touch?
March 14th, 2017|Blog|

Neighbour behaviour

Neighbour behaviour
February 28th, 2017|Blog|

Talk me through it?

Microsoft’s Cortana, Apple’s Siri and Amazon’s Alexa are among a growing army of intelligent assistants raising a cacophony of questions (all in Natural Language, of course) about man versus machine in the pursuit of a flawless customer experience.
February 14th, 2017|Blog, Marketing, Technical|