Karen Vermeulen

About Karen

This author has not yet filled in any details.
So far Karen has created 42 entries.

Mastering the fundamentals

Mastering the fundamentals

Drowning in innovation

Drowning in innovation

Mind over matter?

In a post-truth world, a “trusted” brand is a key factor for choosing a provider and building market traction. Not a simple task however, as trust is an alchemy of rational and emotional impulses, neither one nor the other exclusively – and often both facets at once.

The human touch?

The human touch?
March 14th, 2017|Blog|

Neighbour behaviour

Neighbour behaviour
February 28th, 2017|Blog|

Talk me through it?

Microsoft’s Cortana, Apple’s Siri and Amazon’s Alexa are among a growing army of intelligent assistants raising a cacophony of questions (all in Natural Language, of course) about man versus machine in the pursuit of a flawless customer experience.
February 14th, 2017|Blog, Marketing, Technical|

Transforming tradition

Transforming tradition
January 10th, 2017|Blog|

Wellness is not just for Christmas

Wellness is not just for Christmas
December 13th, 2016|Blog|

Marketing for meaning

Marketing for meaning
October 25th, 2016|Blog|
  • ai_600x425_blogpost
    Permalink Gallery

    How artificial intelligence could pave a new path to purchase – and beyond

How artificial intelligence could pave a new path to purchase – and beyond

The elixir of business in the digital age is a seamless customer experience. With life insurance, that experience goes well beyond the purchase.
October 11th, 2016|Blog, Marketing, Technical|