Marketing

Behaviour corroborates attitude

Attitudinal data is now mainstream news, but behavioural data is the real story at the intersection of marketing, user-experience and technological integration.
June 8th, 2017|Blog, Marketing, Strategy|

Mind over matter?

In a post-truth world, a “trusted” brand is a key factor for choosing a provider and building market traction. Not a simple task however, as trust is an alchemy of rational and emotional impulses, neither one nor the other exclusively – and often both facets at once.

Talk me through it?

Microsoft’s Cortana, Apple’s Siri and Amazon’s Alexa are among a growing army of intelligent assistants raising a cacophony of questions (all in Natural Language, of course) about man versus machine in the pursuit of a flawless customer experience.
February 14th, 2017|Blog, Marketing, Technical|
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    How artificial intelligence could pave a new path to purchase – and beyond

How artificial intelligence could pave a new path to purchase – and beyond

The elixir of business in the digital age is a seamless customer experience. With life insurance, that experience goes well beyond the purchase.
October 11th, 2016|Blog, Marketing, Technical|
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    Does social media build the bottom line or is it just a virtual arms race?

Does social media build the bottom line or is it just a virtual arms race?

Social media has become the favoured channel for engagement for many CMOs. But to what degree is burgeoning social engagement contributing to sales and revenues?

To profit – or to serve?

While digital technology and big data provide powerful tools to understand and meet customers’ needs, the rise of online also increases the risk of marginalisation for a significant cohort of consumers.
August 30th, 2016|Blog, Marketing, Strategy, Technical|

All the gear, no idea

No one really knows what future developments will bring. What is certain is that, to survive and thrive, insurers must listen to the Customer-in-Chief.

Innovate on purpose

The insurance industry resounds with the call to innovate. Everyone’s saying it, yet few are actually doing it, and the gulf between talk and action is increasingly evident.

Be game – consumers are primed to play

An insane frenzy of endless running and jumping is the last thing the insurance purchase journey should resemble, but gamification has a vital role to play in the quest for sustainable customer engagement.

Mind the gap

Mind the gap