Social Media

Mind over matter?

In a post-truth world, a “trusted” brand is a key factor for choosing a provider and building market traction. Not a simple task however, as trust is an alchemy of rational and emotional impulses, neither one nor the other exclusively – and often both facets at once.
  • Permalink Gallery

    Does social media build the bottom line or is it just a virtual arms race?

Does social media build the bottom line or is it just a virtual arms race?

Social media has become the favoured channel for engagement for many CMOs. But to what degree is burgeoning social engagement contributing to sales and revenues?