Social Media Marketing

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    Does social media build the bottom line or is it just a virtual arms race?

Does social media build the bottom line or is it just a virtual arms race?

Social media has become the favoured channel for engagement for many CMOs. But to what degree is burgeoning social engagement contributing to sales and revenues?

All the gear, no idea

No one really knows what future developments will bring. What is certain is that, to survive and thrive, insurers must listen to the Customer-in-Chief.

Be game – consumers are primed to play

An insane frenzy of endless running and jumping is the last thing the insurance purchase journey should resemble, but gamification has a vital role to play in the quest for sustainable customer engagement.

Click Farms: a social buzz that’s bad for business

Brands, like human beings, crave a buzz. And with entire industries behind the social media curve, it’s little wonder some are keen to buy friends and influence.
February 13th, 2014|Blog, Social Media Marketing|