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online viagra A quick look at most Over 50s insurance direct mail offers demonstrates the difficulty marketers and consumers face. Jargon decoded, exclusions and limitations explained, special provisions provided, claims procedures set out, disputes
pre-empted, addresses and numbers for further information, inflation warnings and more.

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In an era of screen-based consumer empowerment, where an alternative provider is just a click away, continuing to provide incomprehensible information in the name of consumer rights is to ignore insight. Insurers, policyholders and prospective customers would all benefit from a focus on developing innovative ways to convey mandatory information in a format we know the customer loves: video.