Perspectives on the Pathway to Purchase
Collective expertise and experience – rooted in deep customer insights – to help cut through the complexity of today’s customer journey.
You can’t always get what you want
You can’t always get what you want
In this our third Global Consumer Study, we focus on the crisis of value and the deficit of trust as the industry tries to shift customer perceptions on the need for life insurance. You can’t always get what you want explores opportunities to rebuild trust by enhancing the customer experience – from automated underwriting to wellness and wearables.
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Underwriting, automation and the customer journey
Underwriting, automation and the customer journey
In this special report, our partners at SCOR discuss the use of underwriting engines, their provision by reinsurers and how this model is being challenged by changes in customer expectations, technology, adviser engagement and the pan-industry problem of low growth.
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Direct Channel insights
Direct Channel insights
Direct channel success requires a commitment to the entire customer journey – demanding dedicated analytics far beyond the point of purchase. ReMark’s Head of Data Analytics, Mandy Luo, demonstrates the benefit of predicting not only tendency to buy, but also to convert, upgrade, lapse and claim.
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Through the looking glass
Through the looking glass
Insurance is at a crossroads. Like other industries, it has seen a fundamental shift in how people consume media, and a blurring of boundaries between on- and off-line. In short, the industry environment is confusing and full of conflicts. One thing is clear: old ways will no longer work. Customers are calling for change.
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Say no to maturity
Say no to maturity
Challenging the assumption of limited future growth, we examine the demographic, economic, socio-political and consumer behaviour trends impacting the global life insurance industry to identify growth potential in both developed and emerging markets.
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