Sometimes it's good to say No
We live in affirmative times. Everything’s the best of the best, lives are lived to the fullest, and everybody wins a prize. The epitome of it all? Buzzfeed’s world of warm and fuzzy positivity where accepted sentiment is limited to a Yes – followed, I presume, by a rousing chorus of Be Excited! – a world in which to utter disapproval is to risk being hounded as a hater or a troll. Many people fear that saying ‘No’ might imply they are unhelpful, unwilling or a poor team player. They fear being branded negative, or that a No might close down, rather than open up, opportunities.

No turns accepted truth on its head. Think of the No from the graduate trainee that leads to beneficial changes in a process forged in the analogue days of 1998. The No which pushes back on the latest compliance caveat that will compromise your offer. And the No that insists on including a Live Chat function on the website to show the customer you really are interested in helping them buy.