purchase The value of experience
In last year’s Global Consumer Study, we challenged the industry to see products and services through the eyes of its customers. This year we challenge the industry to generate a perception of need for life insurance, by creating propositions that offer real value to the customer.

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sildenafil50mg50mgcitrate A crisis of value and a deficit of trust
It’s all about trust – the lack of it, the need for it and the importance of better engagement in fostering it.


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sildenafila Key Findings
  • Life insurers should focus on moments of truth
  • There is global appetite for integrated, digital journeys which demonstrate the benefits of underwriting to the customer
  • There is room for innovation in the disconnects between what customers want and what they buy
  • Wellness and Wearables – the question is not if, but how, to invest more

cheap drugs This report is based on online interviews with 8,000 insurance consumers across 14 key life
markets with fieldwork conducted in 2016.