What are they biting on? A question familiar to fishermen, and a pertinent one for marketers. Understanding what gets the fish to bite is vital, and all fishermen know well the power of the lure.
In the shift to online and mobile, direct marketers are ideally positioned to take the wheel.
Art or science? What a false dichotomy. Both disciplines (along with others) lie at the heart of every human endeavour and enterprise.
When I read that the future of everything is mobile, I’m a little disappointed. Given the rabid pace of technological development, I can’t help but wonder that the future could conceivably be something else entirely. But mobile certainly commands attention in the present.