We live in affirmative times. Everything’s the best of the best, lives are lived to the fullest, and everybody wins a prize. The epitome of it all? Buzzfeed’s world of warm and fuzzy positivity where accepted sentiment is limited to a Yes – followed, I presume, by a rousing chorus of Be Excited! – a world in which to utter disapproval is to risk being hounded as a hater or a troll.
In the shift to online and mobile, direct marketers are ideally positioned to take the wheel.
Art or science? What a false dichotomy. Both disciplines (along with others) lie at the heart of every human endeavour and enterprise.
When I read that the future of everything is mobile, I’m a little disappointed. Given the rabid pace of technological development, I can’t help but wonder that the future could conceivably be something else entirely. But mobile certainly commands attention in the present.