Mind the gap
For an industry as heavily regulated as the insurance industry, evolution through innovation is more likely to succeed than reckless revolution.
In the quest for growth and the Millennial pound, could the emoji become a persuasive tool for the life insurance marketer? For some, looking in from outside, the insurance industry can seem archaic, like an ageing rocker cranking out old hits to the arthritic faithful, leaving the raging youth cold and unmoved.
Art or science? What a false dichotomy. Both disciplines (along with others) lie at the heart of every human endeavour and enterprise.
When I read that the future of everything is mobile, I’m a little disappointed. Given the rabid pace of technological development, I can’t help but wonder that the future could conceivably be something else entirely. But mobile certainly commands attention in the present.