Stellar growth may well be the preserve of start-ups and untapped markets, but who can afford to succumb to the inevitable gravity where growth is concerned? In the face of adverse demographic, economic, socio-political and regulatory pressures, establishing a growth culture is essential.
We live in affirmative times. Everything’s the best of the best, lives are lived to the fullest, and everybody wins a prize. The epitome of it all? Buzzfeed’s world of warm and fuzzy positivity where accepted sentiment is limited to a Yes – followed, I presume, by a rousing chorus of Be Excited! – a world in which to utter disapproval is to risk being hounded as a hater or a troll.
Forget digital for a moment. Forget the size of your data, and whether there exists a word to encompass its bigness. Forget screens and mobile devices. Forget Glass before you even know it. Forget customer empowerment and innovative ways to guarantee engagement online.