Attitudinal data is now mainstream news, but behavioural data is the real story at the intersection of marketing, user-experience and technological integration.
Microsoft’s Cortana, Apple’s Siri and Amazon’s Alexa are among a growing army of intelligent assistants raising a cacophony of questions (all in Natural Language, of course) about man versus machine in the pursuit of a flawless customer experience.
The elixir of business in the digital age is a seamless customer experience. With life insurance, that experience goes well beyond the purchase.
The insurance industry resounds with the call to innovate. Everyone’s saying it, yet few are actually doing it, and the gulf between talk and action is increasingly evident.