In the quest for growth and the Millennial pound, could the emoji become a persuasive tool for the life insurance marketer? For some, looking in from outside, the insurance industry can seem archaic, like an ageing rocker cranking out old hits to the arthritic faithful, leaving the raging youth cold and unmoved.
When I read that the future of everything is mobile, I’m a little disappointed. Given the rabid pace of technological development, I can’t help but wonder that the future could conceivably be something else entirely. But mobile certainly commands attention in the present.