Social media has become the favoured channel for engagement for many CMOs. But to what degree is burgeoning social engagement contributing to sales and revenues?
An insane frenzy of endless running and jumping is the last thing the insurance purchase journey should resemble, but gamification has a vital role to play in the quest for sustainable customer engagement.
Brands, like human beings, crave a buzz. And with entire industries behind the social media curve, it’s little wonder some are keen to buy friends and influence.