Good Life’s comprehensive approach to Health & Wellness sets a new benchmark
goodlife_advantages
Introducing
Good Life
Leading insurance companies are embracing wellness apps to help customers foster healthy lifestyles. However, they all face the same challenge of long-term user engagement.
Our solution uses gamification, AI machine learning, principles of habit formation, and more to create a unique experience that engages, informs and rewards users throughout their entire Health & Wellness journey.
It all starts with gamification
Good Life’s 3D arcade game environments change monthly to constantly engage users, plus the app utilises mechanics that maximise enjoyment:
- Daily tasks are completed to earn bolts that move users along the path towards the finish line
- As users progress, they unlock treasure chests to collect coins and rewards
- Coins are redeemed in the Rewards store for awesome prizes
Guidance from a personal coach
Users select their own ‘coach’ from a variety of cute 3D animals. Powered by machine learning, the coach:
- Introduces tasks and challenges and delivers motivational insights
- Responds to progress with appropriate personalised expressions and postures
- Provides contextual and conversational cues to support long-term app use
- Eliminates the traditional menu bar with a strategic chat box drawer
Maximising engagement
The chat box enhances app usability by delivering personalised content across physical, mental, nutrition, sleep and social categories, engaging the user to:
- Explore their tasks and challenges by tapping on the tiles
- Monitor progress for themselves and their friends
- Earn bolts for each task completed, which moves them along the 3D path
Good Life maximises the social component of peer support and competitive spirit play through functionality that includes:
- Personalised profile pages and access to friends’ activity progress
- Participation in group challenges
- Social validation from high rankings on leaderboards
- Receiving ‘likes’ and gift cards from friends
Discover more about Good Life
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