Engage customers, enable partners, execute programmes
A world leader in alternative and direct distribution of insurance products, we work with a single focus – maximum value creation for our business partners and their clients. For more than 30 years, in 40 countries and 21 languages, we have been turning strategic expertise into customised direct distribution programmes for the world’s most innovative and ambitious financial services organisations.

Operating business models from B2B, B2B2C and D2C, we offer marketing, product, technology, creative and financial solutions throughout the value chain, in a diverse range of market segments including Bancassurance, traditional Life & Health, Takaful Banking and Affinity groups.

WATCH: Our Story

Partnership is our credo
With a simple philosophy grounded in sustainable partnership, we win when you do. Founded on trust, mutuality and collaboration, our partnerships focus on long-term value creation – reflecting the value your customers expect from you.

That gives us the confidence to actively invest in all of our programmes, offering a range of financial models to match your operating model. This unique commitment delivers more effective marketing outcomes and, together with our knowledge transfer process, guarantees clients access to the best practices and competitive advantage available in the world.
Data-driven – customer focused
From opportunity assessment to post-campaign analysis, our full-spectrum marketing services deliver best practice data-driven solutions which put your customers first – helping to make light work of today’s complex insurance marketplace.

  • Market analysis and opportunity assessment
  • Marketing strategy and development
  • Data analytics, modelling and segmentation
  • Product design and pricing
  • Marketing technology solutions
  • Knowledge transfer
  • Creative development – design, copy and content creation
  • Campaign development, planning, optimisation and execution
  • Call centre sourcing and management
  • Telescript creation and development
  • End-to-end policy administration
  • Results analysis and reporting
As enthusiastic collaborators in reshaping the insurance marketing landscape, we offer fresh thinking and new ideas to drive growth, prioritising customer equity to maximise lifetime value in an era of demographic change and digital disruption.